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Do Negative Ads Make A Difference? Political Scientists Say Not So Much
Blistering political ads like the Swift Boat attacks on John Kerry in 2004 may not be as decisive as politicians think. Political scientists say if voters already know a candidate, negative ads don't have much of an impact.
Source: NPR
Posted on: Tuesday, Apr 03, 2012, 8:48am
Views: 1119
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