Anti-tobacco television advertising helps reduce adult smoking, according to a study by researchers at the University of Illinois at Chicago's Institute for Health Research and Policy -- but some ads may be more effective than others.
Adults and youth are exposed to a variety of anti-smoking messages on television. However, no research had been done on whether the ads, produced by various sponsors, impact adult smoking behaviors, or on how the ads differ, says Sherry Emery, a senior scientist at the UIC institute and lead author of the study.
The new study, in the April issue of the American Journal of Public Health, looked at the relationship between adults' smoking behaviors and their exposure to ads sponsored by states; by private foundations; by tobacco companies themselves; or by pharmaceutical companies marketing smoking-cessation products.
The researchers measured exposure to smoking-related advertisements using Nielsen ratings data for the top 75 U.S. media markets from 1999 to 2007. They combined this data with individual smoking data and state tobacco-control-policy data.
The researchers analyzed variables such as smoking status, intentions to quit smoking, attempts to quit in the past year, and average daily cigarette consumption.
They found that in markets with higher exposure to state-sponsored media campaigns, "smoking is less, and intentions to quit are higher," Emery said.
Higher exposure to state-sponsored, private (American Legacy Foundation), and pharmaceutical advertisements was associated with less smoking. Higher exposure to tobacco industry advertisements was associated with more smoking.
"On the surface, the tobacco-industry ads were mostly anti-smoking and a little corporate promotion, but they weren't promoting the act of smoking," Emery said. "But the effect of the ads is that they are associated with more smoking."
An unexpected finding of the study was that adults who were in areas with more ads for pharmaceutical cessation products were less likely to make an attempt to quit.
"Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different – our data suggests that it may not matter what you say to people, just that you're saying it a lot," she said.
Most of the recent state-sponsored media campaigns were supported by the American Recovery and Reinvestment Act of 2009. The researchers suggest that the recent increased funding for anti-tobacco campaigns may contribute to meaningful reductions in smoking among U.S. adults.
University of Illinois at Chicago: http://www.uic.edu
This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.
I stopped taking these kind of studies seriously a long time ago. Just earlier this year a similar study showed anti-smoking ads did just the opposite. It claimed smokers were so outraged by the image showed on TV they were even more determined to use cigarettes. Makes no sense, I know, but hey, it's a scientific study, right?
Doctors have used perfect replicas of childrens' hearts to uncover and repair hidden defects
An experiment testing people’s altruism in the face of electric shocks is clear on one thing: we are drawn to these little blasts
Researchers gear up tests in West Africa to see whether blood from Ebola survivors can help people who are sick with the disease. This is part of a broader effort to test therapies in West Africa.
The virus's foray into Europe coincides with peak production of Christmas turkeys, the poultry species most vulnerable to bird flu
A novel kind of nanoparticle could lead to more effective cancer treatments.Patients and doctors often don’t know if surgery to remove cancerous tissue was successful until scans are performed months later. A new kind of nanoparticle could show patients if they’re in the clear much earlier.
One challenge in evaluating the effectiveness of different medical procedures, is that patients behave differently after different procedures. Is this true for patients getting heart surgery?
It is only in the aftermath of treatment that survivors discern that their adrenalin alone wont fuel the rest of their recovery. For many, surviving cancer is followed by even more hardship
Just down the road from Facebook and Google, Dr. Phil Wagner runs a laboratory dedicated to optimizing the performance of some of the world's top athletes. At Sparta Performance Science in Menlo Park, California, Wagner and his team bring the spirit of Silicon Valley to bear on the athletic world, helping athletes find the tiny advantages that add to championships. Join us for a trip inside the lab to see where sports meets science.
Pieter Cohen, an internist in Massachusetts, got interested in dietary supplements several years ago, when some of his …
The risk of overdiagnosis and false positives means the UK may be barking up the wrong tree in trialling a wider target age range for breast screening