Anti-tobacco television advertising helps reduce adult smoking, according to a study by researchers at the University of Illinois at Chicago's Institute for Health Research and Policy -- but some ads may be more effective than others.
Adults and youth are exposed to a variety of anti-smoking messages on television. However, no research had been done on whether the ads, produced by various sponsors, impact adult smoking behaviors, or on how the ads differ, says Sherry Emery, a senior scientist at the UIC institute and lead author of the study.
The new study, in the April issue of the American Journal of Public Health, looked at the relationship between adults' smoking behaviors and their exposure to ads sponsored by states; by private foundations; by tobacco companies themselves; or by pharmaceutical companies marketing smoking-cessation products.
The researchers measured exposure to smoking-related advertisements using Nielsen ratings data for the top 75 U.S. media markets from 1999 to 2007. They combined this data with individual smoking data and state tobacco-control-policy data.
The researchers analyzed variables such as smoking status, intentions to quit smoking, attempts to quit in the past year, and average daily cigarette consumption.
They found that in markets with higher exposure to state-sponsored media campaigns, "smoking is less, and intentions to quit are higher," Emery said.
Higher exposure to state-sponsored, private (American Legacy Foundation), and pharmaceutical advertisements was associated with less smoking. Higher exposure to tobacco industry advertisements was associated with more smoking.
"On the surface, the tobacco-industry ads were mostly anti-smoking and a little corporate promotion, but they weren't promoting the act of smoking," Emery said. "But the effect of the ads is that they are associated with more smoking."
An unexpected finding of the study was that adults who were in areas with more ads for pharmaceutical cessation products were less likely to make an attempt to quit.
"Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different – our data suggests that it may not matter what you say to people, just that you're saying it a lot," she said.
Most of the recent state-sponsored media campaigns were supported by the American Recovery and Reinvestment Act of 2009. The researchers suggest that the recent increased funding for anti-tobacco campaigns may contribute to meaningful reductions in smoking among U.S. adults.
University of Illinois at Chicago: http://www.uic.edu
This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.
I stopped taking these kind of studies seriously a long time ago. Just earlier this year a similar study showed anti-smoking ads did just the opposite. It claimed smokers were so outraged by the image showed on TV they were even more determined to use cigarettes. Makes no sense, I know, but hey, it's a scientific study, right?
A new study is the first rigorous test of a controversial idea: that the everyday interactions between caregiver and child can change the way autism develops
Emergency crews who spent months clearing up after the attacks on the World Trade Center in New York have higher rates of rheumatoid arthritis and lupus
Six years ago, husband-and-wife scientists used gene therapy to cure colorblindness in monkeys. Now they're trying to make it work for the millions of people with faulty color vision.
Faced with unreliable screening, many women with a high lifetime risk of cancer opt for preventative surgery, just as Jolie did.
CAIRO (Reuters) - A team from a Spanish university has discovered what Egyptian authorities are calling the world's oldest evidence of breast cancer in the 4,200-year-old skeleton of an adult woman.
Early efforts to test legal marijuana are finding that it's got lots of buzzworthy THC. But it can also have fungus, chemical residue and bacteria. What that means for health and safety isn't clear.
Should the government recommend lean meat as part of a healthy diet? That's emerged as a political flashpoint. The panel working on federal guidelines says the evidence on lean meat is muddled.
A new coating makes ketchup slide out of the bottle and toothpaste slip out of a tube, right down to the last drop. So why not put the slick surface on an Ebola suit so the virus doesn't stick?
The hormone that controls blood sugar among diabetics is one of the oldest medicines used today. But more than 90 years after its discovery, a low-cost version is no longer available in the U.S.
International team of biomedical scientists take a major step towards a vaccine that could help prevent the 600,000 deaths malaria causes every year