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To Catch the Eye, Attack the Nose
Will so-called "smell-vertising" become commonplace?
Our ears and eyes are accustomed to advertising; on TV, on the radio, on the web, we’re constantly assaulted by commerce’s pitch. How long, though, until Madison Avenue (and its global counterparts) goes after your nose?
Source: Technology Review
Friday, Jul 27, 2012, 7:51am