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Think Globally, Act Selfishly: How Utilitarian Environmentalism Can Backfire
Earnest, well-meaning environmental messages are supposed to be ineffective relics of a bygone age, when bumper stickers still worked and treehuggers hadn't realized that self-interest speaks louder than Mother Earth ever could. But don't put that Save the Whales t-shirt on eBay just yet: Psychologists found that telling people about carpooling's money-saving benefits seemingly makes them less likely to recycle.
Tuesday, Aug 14, 2012, 8:02am