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Get Ready for Ads that Follow You from One Device to the Next
A former Google advertising scientist is behind a service that matches people across devices to serve more targeted advertisements, while promising to protect their privacy.Kamakshi Sivaramakrishnan calls herself an “advertising quant.” Most people with a PhD in her field of information theory are recruited onto Wall Street if they decide to leave the halls of academia, she says.
Source: Technology Review
Thursday, Dec 06, 2012, 8:24am