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Dissecting People's 'Predictably Irrational' Behavior
Behavioral economist Dan Ariely studies the way people make economic decisions. In his book, Predictably Irrational, he explains how the reasoning behind these decisions is often flawed due to invisible forces at work in people's brains.
Behavioral economist Dan Ariely studies the way people make economic decisions. In his book, Predictably Irrational, he explains how the reasoning behind these decisions is often flawed due to invisible forces at work in people's brains.
Source: NPR
Posted on: Friday, Feb 22, 2008, 8:14am
Views: 1264
Posted on: Friday, Feb 22, 2008, 8:14am
Views: 1264
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