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Post Archive
2018 (0)2013 (2)2012 (29)
December (1)November (2)

Give thanks this Thursday—and always
Monday, November 19, 2012

"neuroBLOGical" turns 1!
Sunday, November 4, 2012
October (4)September (1)

Sight without seeing: Balint's syndrome
Sunday, September 16, 2012
August (2)

Catnip fever: why your cat acts high
Tuesday, August 28, 2012

Paralyze your face, fight depression
Wednesday, August 1, 2012
July (2)June (4)May (3)April (2)March (3)February (2)

Seeing into the future? The neuroscience of déjà vu
Sunday, February 26, 2012

Your love is my drug
Tuesday, February 14, 2012
January (3)
2011 (7)
Blogger Profile

Jordan Gaines
Neuroscience
Pennsylvania State University USA

A blog on biology, psychology, cognition, learning, memory, aging, and everything in between. Explaining recent discoveries in neuroscience, translated to language we can all understand!

My posts are presented as opinion and commentary and do not represent the views of LabSpaces Productions, LLC, my employer, or my educational institution.

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Recent Comments

Your blog is perhaps one of the best pieces of science writings I have recently come across! Brilliant work ! I have been meaning to start something similar..now am inspired :) By the way- . . .Read More
May 08, 2013, 2:08pm

When you get to smell, I have some burning questions.   What's the scoop on that new car smell, and why does it make you want to buy?  :)   . . .Read More
Jan 28, 2013, 7:14pm

Coolest series ever!  I can't wait for the next one. . . .Read More
Dec 10, 2012, 9:46am
Comment by Brian Krueger, PhD in "neuroBLOGical" turns 1!

I'm starting as the Associate Director of the Genomic Analysis Facility at Duke University in two weeks!  Hopefully once things settle down I'll actually be able to write again and start recruitin. . .Read More
Nov 06, 2012, 7:20am
Comment by Jordan Gaines in "neuroBLOGical" turns 1!

Excellent! What's the new job? . . .Read More
Nov 05, 2012, 5:37pm
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Feb 01, 2011, 10:42am
Jan 07, 2011, 2:16pm
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Last by jimbot on Jan 28, 2013, 7:14pm
The weekend before Christmas, I was sucked into a giant, enticing vortex of craving and desire, stuck for hours with the inability to leave—my only limitation being my wallet.

In other words, I went to Target.

And—again, in other words—I was like a bull in a China shop.

Back in 2009, Target introduced new gigantic, plastic, Playskool-esque shopping carts. Maneuvering the aisles is like passing a car on a one-lane country road in a Hummer.

Of course they're ridiculously cumbersome, but it's all a trick on the Target executives' part—the bigger your cart, the more you can fit in there. You'll look silly hauling around a couple packages of pens and a box of tissues to the checkout counter, after all. Better head to the appliance section and fill it with a microwave or plasma TV.

In this second installment, we'll explore how stores betray our sense of sight, tricking us to buy stuff we really don't want or need.

Retailers have—quite creepily, actually—studied our every move. In fact, they've found that we like to shop counter-clockwise, and stores with their main entrance to the right side sell more than their counterparts with doors on the left.

They also like to welcome us . . . More
Views: 1442 | Comments: 0
For our first Valentine's Day a few years back, my boy got me chocolate brains! Not only does he know me extremely well, but he also had it right—love originates in the brain, not the heart.

But what exactly is going on between the ears when those warm and fuzzy feeling wash over us? A new study out just in time for Chocolate Day reveals that love actually acts like an addictive drug. Hmmm, it seems that Ke$ha also got it right...

Researchers at Stony Brook University in New York examined the neural correlates of intense, long-term love using functional magnetic resonance imaging (fMRI) in 10 women and 7 men. fMRI measures brain activity as a function of changes in blood flow. The participants, married an average of 21 years, underwent imaging while viewing either an image of their partner's face, or a familiar acquaintance.

Compared to viewing the acquaintance, areas specifically activated when viewing their spouse included:



• Regions of the dopamine-rich reward system, including the ventral teg . . . More
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