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Post Archive
2018 (0)2013 (2)2012 (29)
December (1)November (2)

Give thanks this Thursday—and always
Monday, November 19, 2012

"neuroBLOGical" turns 1!
Sunday, November 4, 2012
October (4)September (1)

Sight without seeing: Balint's syndrome
Sunday, September 16, 2012
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Catnip fever: why your cat acts high
Tuesday, August 28, 2012

Paralyze your face, fight depression
Wednesday, August 1, 2012
July (2)June (4)May (3)April (2)March (3)February (2)

Seeing into the future? The neuroscience of déjà vu
Sunday, February 26, 2012

Your love is my drug
Tuesday, February 14, 2012
January (3)
2011 (7)
Blogger Profile

Jordan Gaines
Neuroscience
Pennsylvania State University USA

A blog on biology, psychology, cognition, learning, memory, aging, and everything in between. Explaining recent discoveries in neuroscience, translated to language we can all understand!

My posts are presented as opinion and commentary and do not represent the views of LabSpaces Productions, LLC, my employer, or my educational institution.

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Your blog is perhaps one of the best pieces of science writings I have recently come across! Brilliant work ! I have been meaning to start something similar..now am inspired :) By the way- . . .Read More
May 08, 2013, 2:08pm

When you get to smell, I have some burning questions.   What's the scoop on that new car smell, and why does it make you want to buy?  :)   . . .Read More
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Coolest series ever!  I can't wait for the next one. . . .Read More
Dec 10, 2012, 9:46am
Comment by Brian Krueger, PhD in "neuroBLOGical" turns 1!

I'm starting as the Associate Director of the Genomic Analysis Facility at Duke University in two weeks!  Hopefully once things settle down I'll actually be able to write again and start recruitin. . .Read More
Nov 06, 2012, 7:20am
Comment by Jordan Gaines in "neuroBLOGical" turns 1!

Excellent! What's the new job? . . .Read More
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Last by Brian Krueger, PhD on Dec 10, 2012, 9:46am
On the first day of Christmas my true love gave to me...

...a bunch of crap I really didn't need.

With just sixteen shopping days until Christmas, it's easy to get roped into buying things we might not actually have on our gift list.

Most times, we're conscious of our impulse purchases—there's a great sale on this! I'll use that later!

But sometimes reasons for our frivolous purchases are not so obvious to us. Don't feel too bad—store chains actually hire researchers to study our shopping patterns and take advantage of our weaknesses.

Our brains are endlessly fascinatingly organs—but sometimes they betray us. The following is the first post in a five-part series on how stores trick our senses into shelling out more money than we may intend.

Taste

Did you ever take the Pepsi Challenge?

For those unfamiliar (or living under a rock), the Pepsi Challenge was a campaign started by Pepsi back in the 1970s where Coca-Cola was pitted against Pepsi in a blind taste test by consumers.

When it was revealed that most Americans chose Pepsi over Coca-Cola, sales skyrocketed.

How they tricks us: We consumers like brands, and we're loyal to them.

It make sen . . . More
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