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Post Archive
2018 (0)2013 (2)2012 (29)
December (1)November (2)

Give thanks this Thursday—and always
Monday, November 19, 2012

"neuroBLOGical" turns 1!
Sunday, November 4, 2012
October (4)September (1)

Sight without seeing: Balint's syndrome
Sunday, September 16, 2012
August (2)

Catnip fever: why your cat acts high
Tuesday, August 28, 2012

Paralyze your face, fight depression
Wednesday, August 1, 2012
July (2)June (4)May (3)April (2)March (3)February (2)

Seeing into the future? The neuroscience of déjà vu
Sunday, February 26, 2012

Your love is my drug
Tuesday, February 14, 2012
January (3)
2011 (7)
Blogger Profile

Jordan Gaines
Neuroscience
Pennsylvania State University USA

A blog on biology, psychology, cognition, learning, memory, aging, and everything in between. Explaining recent discoveries in neuroscience, translated to language we can all understand!

My posts are presented as opinion and commentary and do not represent the views of LabSpaces Productions, LLC, my employer, or my educational institution.

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Recent Comments

Your blog is perhaps one of the best pieces of science writings I have recently come across! Brilliant work ! I have been meaning to start something similar..now am inspired :) By the way- . . .Read More
May 08, 2013, 2:08pm

When you get to smell, I have some burning questions.   What's the scoop on that new car smell, and why does it make you want to buy?  :)   . . .Read More
Jan 28, 2013, 7:14pm

Coolest series ever!  I can't wait for the next one. . . .Read More
Dec 10, 2012, 9:46am
Comment by Brian Krueger, PhD in "neuroBLOGical" turns 1!

I'm starting as the Associate Director of the Genomic Analysis Facility at Duke University in two weeks!  Hopefully once things settle down I'll actually be able to write again and start recruitin. . .Read More
Nov 06, 2012, 7:20am
Comment by Jordan Gaines in "neuroBLOGical" turns 1!

Excellent! What's the new job? . . .Read More
Nov 05, 2012, 5:37pm
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Feb 01, 2011, 10:42am
Jan 07, 2011, 2:16pm
Views: 6675 | Comments: 1
Last by Brian Krueger, PhD on Dec 10, 2012, 9:46am
On the first day of Christmas my true love gave to me...

...a bunch of crap I really didn't need.

With just sixteen shopping days until Christmas, it's easy to get roped into buying things we might not actually have on our gift list.

Most times, we're conscious of our impulse purchases—there's a great sale on this! I'll use that later!

But sometimes reasons for our frivolous purchases are not so obvious to us. Don't feel too bad—store chains actually hire researchers to study our shopping patterns and take advantage of our weaknesses.

Our brains are endlessly fascinatingly organs—but sometimes they betray us. The following is the first post in a five-part series on how stores trick our senses into shelling out more money than we may intend.

Taste

Did you ever take the Pepsi Challenge?

For those unfamiliar (or living under a rock), the Pepsi Challenge was a campaign started by Pepsi back in the 1970s where Coca-Cola was pitted against Pepsi in a blind taste test by consumers.

When it was revealed that most Americans chose Pepsi over Coca-Cola, sales skyrocketed.

How they tricks us: We consumers like brands, and we're loyal to them.

It make sen . . . More
Views: 2197 | Comments: 4
Last by jimbot on Dec 28, 2011, 4:44pm
Gift-giving isn't easy—particularly during the holidays, when there are so many different people for whom to buy. It's overwhelming and stressful, and people cope with the burden in different ways. Some, like myself, begin lists in September, all the while picking up hints from others and taking note, then making my purchases before Thanksgiving. Others rush to the mall the weekend before—or of—Christmas, hoping something will catch their eye or they'll snag a great deal.

At one point or another, we've all been on the receiving end of a poor or ill-fitting gift. How did you react to it? Or, more importantly, what did it mean to you in terms of your relationship with the giver? A study in recent years has explored exactly how men and women react upon receiving good and bad gifts.

. . . More
Views: 2463 | Comments: 4
Last by sarah on Dec 14, 2011, 12:59pm

Sir, I wanna buy these shoes for my mama, please. It's Christmas Eve and these shoes are just her size. Could you hurry, sir? Daddy says there's not much time...

This little gem by New Song permeates the airwaves each year around this time, igniting tears and snickers alike in its listeners. We all know why the man agrees to buy the shoes for the boy—I mean, "his clothes were worn and old, he was dirty from head to toe." But how much would he be willing to part with for this anonymous child—$20? $30? $100? According to a study, the sadder the man, the more he would be willing to pay.
. . . More
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