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Last by Brian Krueger, PhD on Dec 10, 2012, 9:46am
On the first day of Christmas my true love gave to me...
...a bunch of crap I really didn't need.
With just sixteen shopping days until Christmas, it's easy to get roped into buying things we might not actually have on our gift list.
Most times, we're conscious of our impulse purchases—there's a great sale on this! I'll use that later!
But sometimes reasons for our frivolous purchases are not so obvious to us. Don't feel too bad—store chains actually hire researchers to study our shopping patterns and take advantage of our weaknesses.
Our brains are endlessly fascinatingly organs—but sometimes they betray us. The following is the first post in a five-part series on how stores trick our senses into shelling out more money than we may intend.
Did you ever take the Pepsi Challenge?
For those unfamiliar (or living under a rock), the Pepsi Challenge was a campaign started by Pepsi back in the 1970s where Coca-Cola was pitted against Pepsi in a blind taste test by consumers.
When it was revealed that most Americans chose Pepsi over Coca-Cola, sales skyrocketed.
How they tricks us: We consumers like brands, and we're loyal to them.
It make sen . . . More