A teacher calls on you when your hand isn't raised, and you feel the familiar sensation as your classmate's eyes immediately dart toward you. Mrs. So-and-So watches expectantly, smirking. A surge of blood races from your gut to your head and your cheeks become warm. Hot. A sheepish smile involuntarily follows. You know you're bright red, and that embarrasses you even more.

Everyone knows what it feels like to blush—whether from embarrassment, emotional stress, or even just receiving a compliment. Perhaps worse than the act itself is knowing that everyone else can see the physical manifestation of your discomfort, which inconveniently functions to further redden your face.

But for 5-7% of the population, blushing is a chronic problem—happening both more frequently and with greater magnitude than the average person. Physically, it's rather harmless—but psychologically, it can be devastating.

In late May, Brandon Thomas, a 20-year-old University of Washington student, committed suicide by jumping from his 11-story dorm. "I am tired of blushing," read his suicide note. "It is exha . . . More