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Choice
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On Souls and Confections...?
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On Souls...?
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Beware the False Consensus Effect!
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Your Preferences - Preliminary Results
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Popularity Survey - DO IT FOR SCIENCE!
Tuesday, September 20, 2011

Zietsch's Response to PZ, Laden and Scicurious.
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The Personality of Cities
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Discussion #1 - Walking Speed and City Size
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People who Doodle Learn Faster = Bullshit
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Good News Everyone!
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Got the Time? Part II
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Got the time?
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Can Randomness Predict the Future?
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The House of Psycasm
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The Open Letter: A follow-up
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This is a lie, she said.
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MSPaint is mightier than the Sword
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The Art of Indecision
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Skeptical Checklist 1.1
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The Skeptical Checklist 1.0
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Of Chimps, Children and Post-Grads...
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Magical Thinking: Voodoo, Prayer, Black Cats, and You
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The Art of Character Creation
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Video Game Morality: Actions inside the box?
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Psychobabble goes live!
Tuesday, January 18, 2011

The Trolley Problem: Who cares?
Sunday, January 16, 2011

Podcast delay and misc. Drugs!?
Saturday, January 15, 2011

My very own Natural Disaster
Wednesday, January 12, 2011

A window into your Genetics and Mate Preference?
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Oh sorry, I totally phased out there...
Thursday, January 6, 2011

Porn: A force of Mutual Benefits
Sunday, January 2, 2011
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Statistical Pwnage
Tuesday, December 21, 2010

Why you should care...
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The paper of Influence
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Sharing: Part I - Emotions
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No-one cuts deeper than a Science Blogger.
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Me Meme [Ohh, links now]
Tuesday, December 7, 2010

Half Full, or Half Empty? Well, That Depends on the Shape of the Glass.
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What Your Voice Says About You
Tuesday, November 30, 2010

Babushka Blog: A Meta-Blog on ResearchBlogging.
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Willful Self-Deception is Bliss
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Dance, Blogger, Dance!
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The Science of Marriage
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The Moon and Antarctica
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Available: One Mentee. Good Condition.
Tuesday, November 9, 2010

Again we are limited by our puny human-ness
Sunday, November 7, 2010

Blogging Carnival - What is Psychopathology?: Origins
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*sigh* Psi: A Rebuttal
Wednesday, November 3, 2010
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The Science of Mind-Reading
Thursday, October 28, 2010

How not to think yourself smart...
Tuesday, October 26, 2010

Welcome to Assassins' League
Sunday, October 24, 2010

TODO LATER. A story of procrastination and forgiveness.
Thursday, October 21, 2010

A man and his words.
Tuesday, October 19, 2010

Little kids, little minds...
Sunday, October 17, 2010

Smoking (maybemightcould) is Good.
Thursday, October 14, 2010

How to stop the Apocalpyse
Tuesday, October 12, 2010

How to trick yourself creative
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Siesta - It sounds like Fiesta, but isn't.
Thursday, October 7, 2010

The Dread Pirate Rift
Tuesday, October 5, 2010

Being Blonde. Natural or otherwise...
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Psycasm

Psycasm is the exploration of the world psychological. Every day phenomenon explained and manipulated to one's own advantage. Written by a slightly overambitious undergrad, Psycasm aims at exploring a whole range of social and cognitive processes in order to best understand how our minds, and those mechanisms that drive them, work.

My posts are presented as opinion and commentary and do not represent the views of LabSpaces Productions, LLC, my employer, or my educational institution.

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Tuesday, October 11, 2011

I feel that some people might object to the ideas presented here. I wonder if that's ironic. 

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Kate
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Interesting talk! I agree.

One thing it made me think about - he says that advertisers haven't cottoned onto this, otherwise they'd stop offering us so many options - but I don't think that's quite true. For example, I think this is one of the reasons we adore Apple products so much - they have managed to differentiate themselves enough from the competition in terms of design and user interface that we think of an iPad (for example), not as one of many possible tablet computers, but as a whole category of object in itself, and Apple cleverly only makes one type of iPad, so we don't have any choosing to do within the category. By making it seem as if we have very few options, they let us make easier and more fulfilling choices than any other manufacturer does, and we love them for it.


Psycasm
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That's an interesting point, but I would disagree. Advertising can help define the category, for sure. A big enough push and another tablet might be able to break into the mind-share apples owns.

Spinning my wheels here... what if we choose Apple because after choosing it, we don't have to worry about choosing again. Let me explain - Apple is a package. You buy an iPad, and you need iTunes, and you need to use the App store and you can't do anything else with Apple but apple. 

Now imagine you're not buying a tablet. It could be a car, or a computer, or a stereo (I think Schwatz used a stereo example in his TED talk). Once you have it, you need to accessorize, you need to optimize, you need to update and you need (can?) do a hundred other things. Apple doesn't let you do this. If you choose apple, you choose to not choose again. You're locked in for the forseeable period.

Perhaps this freedom from choice is part of the appeal? 


Kate
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Wait...aren't you agreeing with me? Sorry, I must have phrased it badly, but that's exactly what I'm saying - Apple frees us from making choices - by differentiating their brand enough that it seems like a wholly unique category, by limiting variation and accessories within their products, and by presenting their various products as a single product package. All great ways of freeing us up from all those onerous decisions...

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