I don't usually plug people or products, but this one I have to. Since reading this dudes book (and attending a few seminars) every manuscript I've submitted has been given a comment or two or three (depending on the number of reviewers) along the lines of "This is an easy read."
The book: Expectations: Teaching Writing from the Reader's Perspective
The author: George D. Gopen, Professor of Rhetoric, Duke University
Here is an article (online, PDF) of his that appeared in the
American Scientist.
http://swerl.tudelft.nl/twiki/pub/Main/ResearchAssignment/Science_of_scientific_writing.pdfYou can thank me later.
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