Monday, April 21, 2008

Well, its been a little less than 2 weeks since I spent $200 on a PRweb news release. I thought the release was well written and on an interesting topic, but I guess it didn't grab the attention of the PRweb subscribers. I should have been tipped off that this might be a problem since a large number of the releases on that site are for tech items. Haha, or maybe people just don't care about a science social network. I won't give up just yet though, but here are the stats.

-177 visits from PRweb clicks
-That's $1.30 per click (ouch, my google average is $0.20)
-4 new 'users' ($25 per new user, bigger ouch)
-PRweb says the article was read on their site 1034 times(which means only 17% of those viewers clicked over to my site)
-The news article was displayed 75,000 times over news feeds and 30,000 times on the PRweb main page

For a comparison...

My $160 Yahoo! Campaign ($100 of that was free introductory advertising)
-142,000 impressions (the ads have been show that many times)
-1,100 clicks and an average of $0.12 per click
-The 'new' users from above may actually be a result of this campaign, well, we know at least one of them wasn't

So sadly, I didn't get even a hundredth of the exposure I was hoping for out of the PRweb release. Maybe I should have expected so much out of it, but I would have hoped it would have done at least as well as a cheap search campaign!