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Results of the press release
Tuesday, October 28, 2008

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Wednesday, April 16, 2008

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LabSpaces.net
LabSpaces.net

This is the LabSpaces site blog. You will find news and site updates here or posts on press or other coverage of the LabSpaces community

My posts are presented as opinion and commentary and do not represent the views of LabSpaces Productions, LLC, my employer, or my educational institution.

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Monday, April 21, 2008

Well, its been a little less than 2 weeks since I spent $200 on a PRweb news release. I thought the release was well written and on an interesting topic, but I guess it didn't grab the attention of the PRweb subscribers. I should have been tipped off that this might be a problem since a large number of the releases on that site are for tech items. Haha, or maybe people just don't care about a science social network. I won't give up just yet though, but here are the stats.

-177 visits from PRweb clicks
-That's $1.30 per click (ouch, my google average is $0.20)
-4 new 'users' ($25 per new user, bigger ouch)
-PRweb says the article was read on their site 1034 times(which means only 17% of those viewers clicked over to my site)
-The news article was displayed 75,000 times over news feeds and 30,000 times on the PRweb main page

For a comparison...

My $160 Yahoo! Campaign ($100 of that was free introductory advertising)
-142,000 impressions (the ads have been show that many times)
-1,100 clicks and an average of $0.12 per click
-The 'new' users from above may actually be a result of this campaign, well, we know at least one of them wasn't

So sadly, I didn't get even a hundredth of the exposure I was hoping for out of the PRweb release. Maybe I should have expected so much out of it, but I would have hoped it would have done at least as well as a cheap search campaign!


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